This project aims to expand the reach of responsible seafood culture by nurturing awareness and appreciation for marine life.
Know Your Fish is a project that aims to expand the reach of responsible seafood culture by nurturing awareness and appreciation for marine life. It works towards helping seafood consumers from the west coast of India to make seafood choices that are least damaging to ocean ecosystems. With their partners Spiders and the Sea, they have undertaken ocean awareness and sensitization programmes for seafood consumers of Bengaluru, Mangaluru and Udupi. They are doing this by creating publicly accessible outreach material. As part of this initiative, they have launched a citizen science portal and a frequently asked questions page on their website.
Another objective is to understand the seafood markets in Bengaluru with a focus on where seafood is sourced and to assess the feasibility of a Bengaluru-focused seafood calendar. Currently the feature allows users to download a custom seafood calendar that has been launched. This will also be made available in 4 regional languages.
Start Date: August 2021
Status Report & Updates: